It’s fair to say that Mobile TV flopped. As much as some high-ranked executives would like you to believe the opposite, people aren’t looking to watch content on their phones - at least, not the same way they do it at home. The reasons vary - competing standards, cost, length, interruptions and so on. More importantly, watching video content on a phone is simply not the same as watching it on your large screen TV. No, really!

Think about it - the mobile context is about movement. Movement implies getting from point A to point B. Is there a place for media during movement? Perhaps - music works best, because it amplifies a person’s perception of the world without trying to hijack their senses the way video does. Everything else is difficult.

This is why I believe that there is more potential for media creation on mobile devices. As we move, encounter new things and experiences, a natural need to capture them arises. Photos, videos, text messages, audio clips - all of this needs to be stored and categorized. Life outside is too much fun to consume pre-made experiences.